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Posted 1 year ago

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“This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can. The great thing is that Bond is a drinker, he always has been, it’s part of who he is, rightly or wrongly, you can make your own judgement about it, having a beer is no bad thing, in the movie it just happens to be Heineken.” Daniel Craig defends the ‘Skyfall’ Heineken sponsorship.

“This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can. The great thing is that Bond is a drinker, he always has been, it’s part of who he is, rightly or wrongly, you can make your own judgement about it, having a beer is no bad thing, in the movie it just happens to be Heineken.”

Daniel Craig defends the ‘Skyfall’ Heineken sponsorship.

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  1. 2have2do2see reblogged this from moviefone
  2. hitfix said: $45 million product placement deal! Holy Crap! That has to be a record. If you bought 45 million Heineken’s you could fill 6.39 Olympic sized swimming pools with beer.
  3. moviefone posted this

 

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