E.T. the Extra-Terrestrial 30th Anniversary Celebration continues!
I’ve posted this before, but I love it too much to leave it out of the anniversary celebration. Reese’s Pieces is the most famous product placement in E.T. as Elliot uses the candies to lure E.T. to his house, but don’t forget the Coors placement either. E.T. gets himself and Elliot drunk by chugging the stuff, and later appeared in this Coors-sponsored PSA. A family film star pitching beer? You’d never see that today.