“Moonrise” certainly seems to be employing a similar strategy. Like “Midnight,” it made a splash at May’s Cannes Film Festival (where it was the opening night feature), riding that buzz to a limited domestic opening at the end of May, then riding critical kudos and strong word-of-mouth to a gradually increasing rollout. It didn’t hurt that both movies had directors with strong cult fanbases and a supporting cast of high-powered stars.



